Overview

Dance Cork Firkin Crane, a dedicated hub for contemporary dance and choreography in Ireland, required an identity that captured the dynamic energy of their mission while serving a diverse audience of artists and patrons. I directed their foundational brand strategy and developed comprehensive visual guidelines to unify their presence across all touchpoints. Translating this new identity across both physical and digital realms, I designed their annual print programmes and architected an intuitive, accessible UI/UX for their full website. This holistic approach successfully grounded the fluid, expressive nature of dance into a highly functional and engaging design system.